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Incentive Games expands bet365 partnership for global real-money games rollout

Deals & M&A

Incentive Games says its expanded partnership will give bet365 access to the Incentive Studios real-money games portfolio across all active jurisdictions. The companies plan to launch the first titles on bet365 in 2026, with further releases to follow.

The agreement extends Incentive Studios’ distribution across bet365’s active markets, including regulated US states.

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