IGT PlaySports integrates Xtremepush CRM platform for US operators
IGT PlaySports partnered with Xtremepush to offer its customer relationship management platform to operator clients in the United States, the companies said. The integration is designed to combine player data and support personalised engagement across channels, loyalty applications and gamified experiences.
The integration offers operator clients player-data tools for personalised, cross-channel engagement, loyalty applications and gamified experiences.