IAB Brasil issues responsible advertising guide for online betting
IAB Brasil released digital advertising guidance for online betting on 25 August, setting out recommendations for advertisers, agencies, influencers and platforms. The guide addresses campaign transparency, operator licensing and compliance, protection of minors and vulnerable groups, and responsible influencer marketing, with reference to rules from the SPA and Conar.
The guidance gives betting advertisers and their partners a framework for aligning campaigns with Brazilian legal and self-regulatory standards.