Hippos ATG appoints Pekka Kaidesoja as head of content

Hippos ATG has appointed Pekka Kaidesoja as head of content, the company said. Chief executive Mikael Bäcke said Kaidesoja’s experience in sports broadcasting, content production and horse racing would support content for the Finnish market. Hippos ATG plans to offer betting and online casino in Finland when the re-regulated market opens in July 2027.