GR8 Tech executive calls for tailored strategies across Latin America
GR8 Tech chief sales officer Yevhen Krazhan said operators need market-specific strategies across Latin America, rather than treating the region as Brazil and a few smaller markets. In an interview, he pointed to differing legal frameworks, consumer behaviour and technology conditions, including distinct regulatory pressures in Peru, Colombia and Mexico.
Operators need to account for different regulatory conditions and player markets when planning expansion across Latin America.