Global TV Experts appoints Maddie Minty as international growth manager

Global TV Experts has appointed Maddie Minty as its international growth manager. The company said the appointment supports its expansion of television advertising services across international markets.

Minty brings a decade of work in telecommunications to the role, having spent time at Virgin Media, Netomnia and Toob. She has held positions such as sales manager and head of community engagement, handling sales development, customer engagement and business growth.

In her new position, Minty will engage prospective clients in regions where Global TV Experts already operates, among them Canada, the European Union and Africa, as well as in more recently entered areas like the United States. She will also deal with businesses in iGaming, e-commerce and travel, assisting them in evaluating how television advertising can boost brand recognition, reduce customer acquisition costs and underpin wider growth plans.

Adam Shorts, COO at Global TV Experts, said Minty's experience in sales and customer engagement made her suited to the company's growth strategy across its established and newly launched markets.

Minty said she felt alignment with the Global TV Experts team from the outset and that the role was where she wanted to take the next step in her career.