By SectorWire desk ·
888AFRICA has partnered with Axom Gaming to expand its marketing capabilities. Axom has deployed technology for decision-making within customer relationship management, integrating it into 888AFRICA’s systems.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.
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GiG’s proposed 80% acquisition requires further approvals and definitive agreements, with founders retaining shares and management involvement.
GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
A completed deal would return GiG to consumer-facing sports betting.
The request concerns tax rates affecting betting shops and other businesses with category B machines.
Operators without final authorisation face a shutdown requirement, while the reported live-site count shows the scale of Alberta’s regulated market.