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GeoComply agrees to acquire 40% stake in Betting Hero for US$37.5m

Deals & M&A

GeoComply announced it would take a 40% stake in Betting Hero, while the founders agreed to acquire the other 60% from FansUnite and its subsidiary FansUnite US. The aggregate purchase price is US$37.5m, with closing scheduled on or about 15 August 2024.

The transaction changes ownership of a service that supports customer sign-ups for online betting and gaming operators.

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Michigan leads US states with 589,449 active sportsbook accounts

Michigan recorded 589,449 active sportsbook accounts on 1 November, narrowly ahead of New York’s 587,752, according to data from geolocation provider GeoComply. Pennsylvania ranked third with 570,386; the figures measure account activity, not betting handle, and people may hold accounts with multiple operators.

On Nov. 1, Michigan had 589,449 active betting accounts, according to a geolocation technology provider. That put Michigan just 0.3% ahead of New York, which had 587,752. Pennsylvania took third place with 570,386.

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