GameOn appoints Laura Taylor to fractional CMO team

GameOn has appointed Laura Taylor to its Fractional CMO team, the B2B marketing and PR agency announced on 7 October 2026. Taylor is a marketing and brand specialist who has worked in iGaming for more than 15 years.

Taylor joins GameOn from Games Global, where she was Senior Brand Manager. Her career also includes previous positions at Microgaming. In her new role she will work directly with GameOn's clients, providing senior-level marketing guidance while staying involved in the practical delivery of campaigns. The agency said she will collaborate closely with client teams, learning about their business goals and turning those goals into marketing work whose results can be measured.

The appointment adds to GameOn's Fractional CMO service, which the agency says gives iGaming companies senior marketing leadership without the need to hire a full-time executive for the same role. GameOn said Taylor's appointment is intended to strengthen its capacity to offer strategic direction as well as everyday assistance, tailored to what each client needs.

Alex Wilson, Head of Marketing Division at GameOn, said Taylor brings a combination of strategic thinking, industry experience and hands-on delivery. Taylor said the adaptability of the agency's Fractional CMO offering played a major part in her choice to come on board, and that she was looking forward to working with a varied range of businesses across the iGaming sector.