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GambleAware reports online gambling exposure among 87% of surveyed teenagers

Regulation

GambleAware said research found that 87% of surveyed 13–17 year-olds in Great Britain had encountered gambling content online. The charity reported that 25% felt tempted to gamble after seeing a celebrity do so, and called for tighter digital marketing safeguards and a review of advertising guidance.

The findings may inform regulators’ decisions on restrictions for gambling content and influencer promotions aimed at young audiences.

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