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GambleAware calls for restrictions on gambling influencer marketing in the UK

Regulation

GambleAware urged the UK government to introduce new online gambling marketing rules, including a ban on influencers, celebrities and tipsters representing operators. Its recommendations also include support signposting and health warnings in online content featuring operators, and age-based paid-media targeting with 25 as the minimum age. The charity said children face exposure to gambling marketing on social media and streaming platforms.

The proposals could require operators to change their influencer partnerships and online advertising practices.

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