Gamanza Engage adds gamification suite to ALL IN Platform

Gamanza Engage has partnered with ALL IN Platform to make its gamification suite available to operators using the platform, the companies said. The suite is offered to operators who choose Gamanza Engage, according to the announcement.

“What matters is the result: players who stay engaged, brand after brand.”

The Gamanza Engage offering combines free-to-play games with gamification in a single ecosystem, built from Smarter Campaigns, Gamification, Power-Ups, a modular reward economy and mini-games. Within gamification, operators get missions, tournaments, prize drops, jackpots, chases, races and raffles, described by the companies as a broad toolkit for designing player journeys. ALL IN Platform, for its part, is presented as a scalable iGaming platform on which operators can start new casino and sportsbook brands or grow brands they already run.

Tero Vienonen, managing director of Gamanza Group, said the result that matters is players who stay engaged across brands, and that reaching it requires mechanics grounded in motivation science, balanced by specialists and delivered through Responsible Engagement. He said that expertise is now available to operators on ALL IN Platform.

John Foster, chief commercial officer of ALL IN Platform, said engagement with the games operators offer decides success in the industry, and that gamification can change that relationship when implemented with precision, with the right mechanic at the right moment and balanced so it rewards players rather than pressures them. He said this was why Gamanza Engage was brought onto ALL IN Platform.