By SectorWire desk ·
Flutter FLUT · USD 75.60 2026-10-16 Data plans to introduce PokerStars on Betfair in the UK. Paddy Power and Sky Poker are also expected to add the offering later under the wider strategy.
The plan would extend PokerStars distribution through additional Flutter brands in the UK.
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The integration consolidates poker provision across Flutter’s UK brands.
Flutter expects its scale to support market share gains, while the tax increase adds £500m in expected costs from next year.
The integration connects Betfair users with PokerStars’ poker platform and liquidity.
The appointment places Taylor in charge of Flutter’s gambling businesses.
The acquisition brings two betting exchanges under one owner, while Betdaq customers have until 21 October to manage open positions.
Flutter’s shop review exposes approximately 400 jobs to redundancy risk as higher taxes and economic uncertainty drive cost reductions.