Flutter Brazil appoints Henrique Mendonça to lead Betnacional social strategy
Flutter Brazil appointed Henrique Mendonça as head of social and influencer strategy, with responsibility for Betnacional’s content, influencer and community work. Mendonça said he would develop the brand’s presence among creators while complying with Brazilian industry regulations.
The appointment places Betnacional’s creator and community strategy under a named executive in Brazil’s regulated betting sector.