Flutter Brazil announced Leonardo Martins as its head of media and martech on 26 November 2025. The company said he would bring more than 17 years of experience in marketing, media and data to the role.
The appointment puts a named executive in charge of media and martech for Flutter Brazil’s Betnacional and Betfair operations.
Quarter ended 30 September 2026
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Brazil’s Finance Ministry confirmed Regis Dudena’s departure from the Secretariat of Prizes and Betting after his appointment as secretary of Economic Reforms. Daniele Correa Cardoso, previously the deputy secretary, will lead the SPA on an interim basis.
Flutter Brazil appointed Marcelo de Ciccio as Head of Paid Search, APP, SEO & Referral, according to the report. He will lead paid and organic search, app growth, SEO and referral programmes, with a stated focus on Betnacional and Betfair in 2026.
Flutter appointed João Studart as chairman of Flutter Brazil and promoted Eduardo Monte to chief executive, giving him responsibility for the unit’s day-to-day operations. The company said the appointments would support its Brazil business; the source also reports planned increases in the country’s gaming tax to 15% by 2027 and 18% by 2028.
Flutter Brazil marked one year operating in Brazil’s regulated sports betting market, bringing together Betnacional and Betfair Brazil. The company said it had doubled its workforce and expanded its local operations; its platforms offer deposit limits, usage-time controls, temporary pauses and self-exclusion tools.
Flutter Brazil, which operates the Betnacional and Betfair brands, joined the Associação Brasileira de Anunciantes, the company said. It said it was the first online betting company to join the association and that it aims to contribute to discussions on responsible advertising in Brazil.