Finland’s National Police Board said it had received 50 B2C licence applications since accepting them on 1 March. The Board said processing currently takes around six months because of the high application volume; it will handle B2C licensing until the re-regulated market opens on 1 July 2027.
Applicants and suppliers can factor the stated six-month processing time into preparations for Finland’s 2027 market opening.
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Finland’s National Police Board confirmed 12 gambling licence approvals ahead of the market opening on 1 July 2027. It said it had received 79 applications by 26 October and recorded no rejections; Veikkaus had applied but was not among the confirmed licensees.
Twenty-four online operators have applied for Finnish licences ahead of the commercial online casino market’s planned launch on 1 July 2027, according to official data cited in the report. Finland passed legislation last year to end Veikkaus’ monopoly, while rules on advertising and responsible gambling remain to be clarified.
Veikkaus and Viaplay agreed to launch the Viabet gaming brand in Finland and Denmark from 1 July 2027, the companies said. The partnership combines Viaplay’s media content with Veikkaus’ gaming and technology expertise. Veikkaus said the launch would extend its consumer business beyond Finland.
Veikkaus will enter Finland and Denmark with a new gaming brand, Viabet, from 1 July 2027, working through a commercial partnership with Viaplay, the companies have announced. The agreement covers Viaplay's Danish and Finnish divisions. It brings together the streamer's media content and the operator's know-how in gaming, technology, customer experience and responsible play.
Paf said on 27 October that it had joined Rahapeliala ry, the Finnish gaming association, at its annual meeting in Helsinki. The company also said it would become the Finnish Ski Federation’s main sponsor when the licensing system takes effect, planned for summer 2027, and begin working with former Formula One driver Kimi Räikkönen.
Paf has joined Rahapeliala ry, the Finnish gaming association that represents companies offering online gambling in the country, the Åland-based operator announced at its annual Åktoberfest meeting in Helsinki. The announcement came as the meeting marked Paf's 60th anniversary, less than a year before Finland's licensing system is due to take effect. Rahapeliala ry already counts several members, including the state operator Veikkaus, which joined in September 2026.
Betsson announced a five-and-a-half-year sponsorship of HJK Helsinki starting 1 July 2027 and running to 31 December 2032, covering both the men's and women's first teams. HJK said it is the largest commercial agreement in Finnish football history; the value was not disclosed.
Betsson announced a five-and-a-half-year sponsorship agreement with HJK Helsinki, one of Finland's main football clubs. The partnership will begin on 1 July 2027 and run until 31 December 2032, the company announced. According to the club, it is the most important commercial agreement in the history of Finnish football. The financial value of the agreement was not made public.