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FanDuel renews NFL sports betting partnership for 2026 season

Deals & M&A

FanDuel renewed its multi-year sports betting partnership with the National Football League, with the agreement confirmed on 27 August. FanDuel retains advertising opportunities during live NFL broadcasts and the right to use NFL marks in its marketing. The organisations will also continue work on betting integrity and responsible gambling initiatives.

FanDuel retains NFL advertising and branding rights while continuing cooperation on betting integrity and responsible gambling.

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Deals & M&A

Sports betting sponsorships in the Americas rise 145% to over $1.45bn

The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.

The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.

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