evoke has partnered with Mindway AI to deploy its GameScanner technology across evoke’s brands, including William Hill, 888 and Mr Green, the companies said. The system will support evoke’s player-safety work by identifying signs of potentially harmful gambling.
The deployment extends player-risk monitoring across evoke’s named betting and gaming brands.
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Bally’s Intralot said its acquisition of evoke will not complete by year-end because further regulatory procedures remain, with their conclusion expected in the first quarter of 2027. The company reported third-quarter revenue of €286.1m, compared with €81.9m in the same quarter of 2025.
Bally’s Intralot said its acquisition of evoke will not be completed this year, with additional regulatory procedures expected to conclude in Q1 2027. evoke is the parent company of William Hill and 888.
It was reported that Evoke generated £887.5m in the first half of 2026, leaving revenue broadly unchanged. Italian revenue increased 21%, while higher gambling taxes weighed on the group.
Bally’s Intralot had until 5pm GMT on 18 May to announce a firm intention to bid for evoke or withdraw, under the UK Takeover Code, according to reports. The companies had been discussing an indicative 50p-per-share proposal that valued evoke at about £225m; evoke said discussions were ongoing.
Ironshield Capital Management built a 6% position in evoke, according to the report published on 31 March 2026. The report identifies evoke as the parent of William Hill, 888 and Mr Green but gives no further details of the investment.
Evoke appointed Anne Sewell as chief people officer, replacing Mark Skinner, who is leaving for a role outside the industry. CEO Per Widerström said Sewell would lead the company’s people strategy; Evoke said she previously held the same role at Dentsu.