EveryMatrix has launched its turnkey platform for Betsson Group’s Cameroon-facing brand, covering casino and sportsbook operations. The platform also includes player account management, payments and affiliate tools; Betsson selected EveryMatrix through a competitive tender, the companies said.
The deal gives Betsson’s Cameroon operation a platform covering casino, sportsbook and core operating systems.
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The Malta Gaming Authority set its 2026 supervisory priorities around compliance, player protection and sports betting integrity. It plans reviews of operators’ controls for cash and crypto assets, checks on risks involving athletes betting on their sports and esports betting, and closer scrutiny of monthly alternative dispute resolution reporting.
Peter & Sons entered Lithuania’s iGaming market through a partnership with Betsson, the companies said. Betsson’s Lithuanian casino offering now includes titles such as Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire.
Peter & Sons has launched in Lithuania through a deal with Betsson, the companies said. The agreement gives Lithuanian players access to games including Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire.
Cashpoint Denmark rebranded as Merkur Bets and launched a digital platform supplied by EveryMatrix on 4 November 2026. The platform combines retail and online sports betting and adds an online casino offer; around 200 betting shops are also adopting the new brand. Merkur Group said Denmark is the first market in a planned migration of its operations in Belgium, Germany and Austria to EveryMatrix technology.
R. Franco Digital has agreed to supply its online casino games to Betsson in Belgium, according to a press report dated 27 October 2026. The games are available to Betsson players in the market; the report says Belgium is the provider’s sixth regulated European market.
R. Franco Digital has closed a content agreement with Betsson, one of Europe's major operators, that takes its catalogue into Belgium. The Spanish online gaming supplier's titles are now live for the operator's Belgian players. The deal strengthens an international expansion that places the company in six regulated European markets: Spain, the Netherlands, Portugal, Italy, Malta and now Belgium.
Betsson has signed a multi-year sponsorship agreement with HJK Helsinki, according to the report. The deal covers the club’s men’s and women’s first teams and runs through the end of the 2032 season, but depends on Betsson securing a Finnish operating licence from the National Police Board.