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European Lotteries forms illegal-gambling task force and launches pilot

Deals & M&A

European Lotteries has established a task force on illegal gambling and started an international pilot with digital intelligence company White Bullet, the organisation announced. The group includes experts from Belgium, Finland, France, Greece and Poland and will share practices while supporting monitoring of illegal gambling content on websites, search engines and social media. The pilot also plans engagement with digital platforms and intermediaries to encourage content removal.

The pilot could strengthen lottery operators’ coordination and monitoring of unauthorised online gambling activity.

End-of-day close Allwyn (ALWN), EUR, to 3 July 2026
Story date7 April 20263 July 2026

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Veikkaus and Viaplay launch Viabet in Finland and Denmark

Veikkaus announced a commercial agreement with Viaplay to launch the Viabet gambling brand in Finland and Denmark on 1 July 2027. Veikkaus will develop, own and operate the brand, while Viaplay will contribute sports content, market knowledge and commercial capabilities.

Veikkaus has announced a commercial agreement with Viaplay to launch Viabet, a new gambling brand. Viabet is due to begin operating in Finland and Denmark on 1 July 2027.

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