Esportes da Sorte expanded its partnership with Sportradar to use Bettor Sense, an AI-based tool designed to identify early signs of risk among bettors. The system uses behavioural research and machine learning to create player profiles and assess risk in real time, the company said.
Operators using the tool can identify concerning betting patterns for targeted intervention.
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Brazil’s Attorney General’s Office has sued 17 betting companies in the Federal Court of Pernambuco, seeking reimbursement for costs to the Public Health System and at least BRL1 billion for collective moral damages. The AGU estimates healthcare-related damages at about BRL2.6 billion; the companies named represent around 80% of the market, according to the government.
A case has been brought before the Federal Court of Pernambuco by Brazil's Attorney General's Office (AGU) targeting 17 betting operators. The office is pursuing redress for harm done to the Public Health System (SUS), together with a request for no less than BRL1bn in collective moral damages. Healthcare-related losses are put by the AGU at roughly BRL2.6bn ($444.3m). No precise reimbursement figure appears in the filing; the office wants that sum worked out at a later stage.
Esportes Gaming Brasil has launched a playbook covering responsible advertising and responsible gambling in Brazil’s betting sector. The group owns Esportes da Sorte, Onabet and Lottu.
Grupo EGB has launched a responsible advertising guide for influencers and affiliates in Brazil’s regulated betting market. The guide requires advertising disclosures, age labels and legal warnings, and prohibits screenshots showing winnings or betting account balances.
Esportes Gaming Brasil has been shortlisted for the Global Gaming Awards Americas 2026 in the Responsible Business of the Year category. The nomination cites Costura Cidadã, a social impact initiative run during the Olinda Carnival that combined skills training with income generation. Winners will be announced on 28 September at The Venetian in Las Vegas during G2E.
Belo Horizonte’s city council is due to hold a second-round vote on a bill banning betting-company advertising in the city, according to the report. The proposal would prohibit promotional activities, kiosks and naming-rights agreements; it requires at least 21 votes to proceed to the mayor for sanction or veto.