ESPN reportedly unveiled the ESPN BET logo ahead of the sportsbook’s planned November launch. The platform will use PENN Entertainment’s existing technology and is expected to be available in 17 states, according to the report.
PENN’s planned 17-state launch will use the ESPN BET brand and its existing technology platform.
Quarter ended 30 September 2026
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FanDuel Sportsbook and FanDuel Sports Network, owned by Main Street Sports Group, launched Bet Tracking for selected NBA and NHL broadcasts in US markets. The feature links FanDuel accounts with the network’s viewing platform so users can follow wagers during games. The launch covers broadcasts involving five NBA teams and four NHL teams.
PENN Entertainment is preparing to launch ESPN BET in the US with ESPN as its partner, and the companies may seek to convert ESPN Fantasy users into sports bettors. Industry analysts cited in the report questioned how effectively season-long fantasy players would move to betting, contrasting them with daily fantasy users. The sportsbook was expected to launch in November, according to the report.
PENN Entertainment was preparing to relaunch its sportsbook as ESPN BET in November under its partnership with ESPN, the company said. Massachusetts gaming commissioners questioned PENN’s information about the transition and its implications for public discussion of sports betting; they planned to revisit the issue at future meetings.
The Massachusetts Gaming Commission said PENN must provide a detailed account of its relationship with ESPN before the rebranded sportsbook can launch in the state. Commission staff said PENN executives indicated they would provide an explanation the following week, and commissioners scheduled an additional meeting for 7 November to discuss the matter.
ESPN and Penn Entertainment agreed to launch ESPN Bet in the US under a 10-year partnership, according to the report. Penn will pay $1.5bn in cash and ESPN will receive warrants worth $500m, with options tied to performance benchmarks. The sportsbook will replace Penn’s Barstool Sportsbook and be available in 16 states, the report said.