ESPN and PENN prepare ESPN BET launch using fantasy database
PENN Entertainment is preparing to launch ESPN BET in the US with ESPN as its partner, and the companies may seek to convert ESPN Fantasy users into sports bettors. Industry analysts cited in the report questioned how effectively season-long fantasy players would move to betting, contrasting them with daily fantasy users. The sportsbook was expected to launch in November, according to the report.
Questions about converting season-long fantasy players into bettors may affect PENN’s customer-acquisition strategy for ESPN BET.