ESPN plans betting integrations for streaming service launching this autumn
ESPN plans to include enhanced betting integrations in its direct-to-consumer streaming service, which chairman Jimmy Pitaro said will launch this autumn for $29.99 a month. Penn Entertainment, which holds exclusive rights to the ESPN BET trademark under a multi-year partnership, expects the planned features to support the sportsbook’s market share, according to CEO Jay Snowden.
The planned integrations could affect Penn’s ESPN BET strategy and its relationship with ESPN.