easyGroup launches easyBet with Matchbook in the UK
easyGroup announced the launch of easyBet.net in the UK, developed with Matchbook, which will operate the brand. The betting exchange is live, and easyGroup said Matchbook will pay it licensing fees; the source states that the brand is licensed by the Great Britain Gambling Commission and Alderney Gambling Control Commission.
The launch adds a named operator partnership and a betting-exchange brand to the UK sports betting market.