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DraftKings targets slots-first online casino customers, chief executive says

Business

DraftKings is adjusting its marketing to reach online casino customers who prefer slots, chief executive Jason Robins said at a gaming and lodging conference. Robins said the company’s table-game market share was much higher than its slots share and expected the shift to show in earnings, although he did not specify when.

The strategy could shift DraftKings’ customer acquisition focus within its online casino business.

End-of-day close DraftKings (DKNG), USD, to 27 October 2025
Story date29 July 202527 October 2025

Latest reported results

DraftKings NASDAQ: DKNG

Quarter ended 30 September 2026

Revenue
USD 1.33bn10-Q filing 0001883685-26-000041
Operating income
−USD 493.1m10-Q filing 0001883685-26-000041

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