DraftKings targets slots-first online casino customers, chief executive says
DraftKings is adjusting its marketing to reach online casino customers who prefer slots, chief executive Jason Robins said at a gaming and lodging conference. Robins said the company’s table-game market share was much higher than its slots share and expected the shift to show in earnings, although he did not specify when.
The strategy could shift DraftKings’ customer acquisition focus within its online casino business.