DraftKings partners with Brian Christopher for Lightning Link launch
DraftKings said it had partnered with slot streamer Brian Christopher to promote Lightning Link on its online casino platform in six markets, including Ontario. The collaboration includes in-app promotions, VIP experiences and educational content, and is due to begin with a live broadcast at Foxwoods Resort Casino on 23 July.
The collaboration adds promotional content and a live event to DraftKings’ Lightning Link launch across several regulated markets.