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DraftKings directs up to $30m in marketing spend to HardScope

Deals & M&A

DraftKings agreed to direct up to $30 million in marketing spending to HardScope, the company name used by FaZe Media, according to an SEC filing. The filing says DraftKings subsidiaries entered an agreement with HardScope on 13 June 2025 for personal services and promotional rights, and that the company’s audit committee approved the transactions.

The agreement commits DraftKings marketing spend to a company launched by its co-founder Matt Kalish.

End-of-day close DraftKings (DKNG), USD, to 9 October 2026
Story date13 July 20269 October 2026

Latest reported results

DraftKings NASDAQ: DKNG

Quarter ended 30 September 2026

Revenue
USD 1.33bn10-Q filing 0001883685-26-000041
Operating income
−USD 493.1m10-Q filing 0001883685-26-000041

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