DAZN announced a partnership with ADI Predictstreet to integrate real-time prediction markets into its live streams. The agreement expands DAZN’s presence in sports event contracts; DAZN already has a separate prediction-markets partnership with Polymarket.
The partnership adds prediction-market content to DAZN streams, bringing event contracts into a sports media platform.
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It was reported that DAZN entered a partnership with ADI Predictstreet to offer a prediction market product. The sports streaming company is targeting a US rollout.
ADI Predictstreet has agreed to integrate its prediction markets into DAZN’s platform, which carries live and on-demand sports content. DAZN said the integration would add interactive prompts linked to sporting events, beginning with the 2026 FIFA World Cup, and later extending across its portfolio of leagues and events.
DAZN announced a partnership with ADI Predictstreet to integrate sports event contract trading into its network, according to the report. Predictstreet is described as a forthcoming prediction market and the official prediction market partner of the 2026 FIFA World Cup.
Portugal’s gambling regulator said Polymarket lacks a required licence and that political-event betting is prohibited under national law; Hungary’s gambling authority ordered the platform blocked temporarily. Polymarket also announced an agreement to integrate real-time predictions into DAZN’s US live sports broadcasts, with DAZN seeking CFTC approvals before launch.
A study of World Cup 2026 broadcasts counted 9,360 prediction-market logos and 6,429 betting-operator logos in match footage, reportedly including brands shown together. The report says the international FIFA feed carried the same advertising to viewers in Italy, where the 2019 gambling-advertising ban applies, and questions whether broadcasters could face liability under existing AGCOM guidance.