DATA.BET presented a sports betting product combining esports and traditional sports at the SBC Summit in Lisbon. Executive Otto Bonning said the company intends to offer the integrated product to its operator partners and continue pursuing the Brazilian market.
The combined product could give operator partners access to esports and traditional sports through one offering.
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It was reported that DATA.BET recorded higher esports GGR and turnover in Q1. In an iGB L!VE interview, the supplier also discussed rolling out prediction market products.
Yurii Berest, CEO of DATA.BET, said that prediction markets have proven more than a passing trend and represent a new category of bettable content, with the supplier supporting both binary and multi-outcome markets. He said the biggest industry misconception is treating prediction markets as short-lived, and that success would mean the product accounting for around 4-5% of total betting turnover in markets where it is available.
DATA.BET reported growth in activity across its sports betting offering during its first 12 months, drawing on data from newly acquired clients. Turnover rose 30.7% quarter on quarter, while bet and stake volumes increased 83.5% and active users grew 147.6% over the period. The company also reported differing results by sport, including 83.7% turnover growth in basketball.
Pragmatic Play will stop offering sportsbook, virtual sports and bingo products after a strategic review, the company said. It plans to focus on slots, live casino, crash and RNG products and is working with partners on transitions to other platforms.
DATA.BET has launched a prediction-markets product for sportsbook operators, the company said. The offering covers events across politics, finance, technology and other areas, and supports binary and multi-outcome markets. It is available through an iFrame for existing partners, while API clients can use existing endpoints, the company said.