Crown Melbourne appointed Carter Bair as chief marketing officer, the company announced. Bair joins from Crown Perth, where he spent nearly two years as chief marketing and gaming officer, and will oversee Crown Melbourne’s brand, digital and database marketing, loyalty, partnerships, promotions and events.
The appointment assigns responsibility for Crown Melbourne’s marketing and customer-facing portfolios to a new executive.
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Victoria’s VGCCC fined Crown Melbourne $100,000 after a person excluded from the casino gambled there for 14 hours and 40 minutes without detection. The person had been barred two months earlier, and the commission’s chief executive said an inspector alerted Crown staff to the breach. Crown cooperated with the investigation and changed camera locations, gaming-floor entrances and staff training.
The Alliance for Gambling Reform estimates gambling-related harm cost Victoria AUD14bn in the 2022–23 financial year. Its study puts the cost of financial harm at AUD5.2bn, emotional and psychological harm at AUD3.3bn, and the burden on state and local governments at AUD1.3bn; it also says electronic gaming machines accounted for AUD6.7bn.
Reportedly, Emerald Queen Casino in Washington has appointed Richard Harp as chief marketing officer. Harp previously held the vice president of marketing role at Bally’s Chicago and has almost 20 years of gaming industry experience.
Xtremepush appointed Steve Talbot as chief marketing officer, the company said. Talbot joins from The Pools, where he held chief commercial and chief operating officer roles, and previously worked in retention and loyalty at LiveScore Group. He will lead Xtremepush’s global marketing strategy as it expands across iGaming, financial services and other regulated sectors.
ThrillTech appointed Giles Potter as chief marketing officer, the company said. Potter previously held the same role at Bragg Gaming Group and has also worked in senior marketing positions at Evolution, NetEnt and Red Tiger Gaming.