CreedRoomz plans market expansion and hybrid gaming formats for 2027

CreedRoomz plans to expand into strategic markets, strengthen international partnerships and invest in hybrid gaming formats in 2027, according to Armen Mnaskanian, the company's vice-president of global sales. The plans were set out in an interview with Focus Gaming News ahead of SiGMA World, the source said.

Mnaskanian said the 2027 investment would cover hybrid formats including Avi Crash and Crypto Market, as well as advanced gamification and localised experiences. He said the company's strategy rests on the principle of thinking globally and acting locally, with customisable studios, native presenters and virtual environments offered to operators.

He said CreedRoomz assesses new concepts on simplicity, differentiation and scalability, citing Inferno Roulette as an example. The game uses overlay technology on the roulette wheel, multipliers of up to 2,000x and a bonus buy feature, he said.

The company's content strategy includes partnerships with Ronaldinho and rights to the Maradona name, which Mnaskanian said are used to turn the football figures' global appeal into gaming experiences for different markets. He said the company launched The Road to Eldorado and Inferno Roulette in 2026 and strengthened its global presence during the year.

Mnaskanian said live casino is moving from traditional table games towards interactive entertainment that combines sport, entertainment and television programme mechanics. He said the company's most valuable lesson was that innovation alone is not sufficient, and that success comes from understanding players and anticipating market trends.