Century Casino Cape Girardeau has agreed to host BetMGM’s online and mobile sports betting platform in Missouri, Century Casinos said. The deal provides Century with a share of net gaming revenue and a guaranteed minimum, with retail sportsbook options available at its discretion; regulatory approval is pending.
The partnership is conditional on approval and could give BetMGM a route to offer online sports betting in Missouri.
Quarter ended 30 June 2026
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Century Casinos agreed to provide BetMGM with one of its online sports betting skins in Missouri under a long-term agreement announced on 27 May. The deal includes a share of net gaming revenue for Century, with a guaranteed minimum, and optional retail sportsbook arrangements; it depends on all required licences and regulatory approvals.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.
Reportedly, BetMGM has extended its partnership with NHL player Connor McDavid by several years. The renewal centres on responsible gambling material and tools, and the pair aim to reach new US markets.