Casino.org appointed Michael Owen as its UK and Ireland affiliate ambassador for 2026, the company announced on 7 January 2026. The partnership includes appearances across its digital channels, brand content, social media and public relations activity.
The appointment adds a named public figure to Casino.org’s affiliate marketing activity in the UK and Ireland.
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Gaming and Leisure Properties (GLPI) said it appointed Michael Borofsky as an independent director, effective immediately subject to regulatory approvals. The appointment expands the board to eight members, seven of whom are independent under Nasdaq listing standards.
BC.Game said it appointed Mexican footballer Guillermo Ochoa as a brand ambassador for Mexico. The company said he will participate in football-related marketing campaigns, promotional activities and fan events as it seeks to build its local presence.
1xBet has partnered with Brazilian UFC fighter Carlos Prates, naming him a global ambassador. The company said the agreement is its first with an active UFC fighter; Prates also welcomed the partnership.
Start Bet announced on 5 January that influencer Maurício Martins Júnior, known as Maumau, would become its first official ambassador. The company said he would represent the betting brand; the announcement follows partnerships with other digital influencers in September 2025.
FanDuel Casino has signed an exclusive ambassador partnership with casino content creator Lady Luck HQ, the online persona of Francine Maric, according to the announcement. Maric will create digital content, feature slot offerings and promotions, promote responsible gaming and appear at customer events.