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Canadian Senate passes Bill S-211 on sports betting advertising

Regulation

Canada’s Senate passed Bill S-211, a proposed national framework for sports betting advertising, and sent it to the House of Commons for discussion. If enacted, it would direct the Minister of Canadian Heritage to develop guidelines covering advertising frequency, placement and content; the Canadian Gaming Association said provincial governments already regulate advertising.

If enacted, the bill could establish nationwide advertising guidelines for gambling companies operating in Canada.

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CGA chief criticises Ontario handling of problem gambling study

Canadian Gaming Association president and chief executive Paul Burns said iGaming Ontario’s decision not to publish a problem gambling study risks undermining trust. The study examined gambling harm before Ontario’s market launch in April 2022; iGaming Ontario reportedly questioned its methodology, while the agency said it continues to strengthen responsible gambling measures.

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