Caesars acquires ZeroFlucs to expand same-game parlay technology
Caesars Entertainment said on 5 July 2024 that it had acquired Australian sports betting technology company ZeroFlucs. Caesars had already integrated ZeroFlucs technology into a sportsbook upgrade that included in-play same-game parlays; ZeroFlucs chief executive Steve Gray is joining Caesars Digital as senior vice-president of pricing initiatives.
The acquisition brings pricing and trading technology into Caesars’ sportsbook as it develops same-game parlay offerings.