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Caesars acquires ZeroFlucs to expand same-game parlay technology

Deals & M&A

Caesars Entertainment said on 5 July 2024 that it had acquired Australian sports betting technology company ZeroFlucs. Caesars had already integrated ZeroFlucs technology into a sportsbook upgrade that included in-play same-game parlays; ZeroFlucs chief executive Steve Gray is joining Caesars Digital as senior vice-president of pricing initiatives.

The acquisition brings pricing and trading technology into Caesars’ sportsbook as it develops same-game parlay offerings.

End-of-day close Caesars Entertainment (CZR), USD, to 19 August 2024
Story date21 May 202419 August 2024

Latest reported results

Caesars Entertainment NASDAQ: CZR

Quarter ended 30 September 2026

Revenue
USD 2.94bn10-Q filing 0001590895-26-000033
Operating income
USD 457.0m10-Q filing 0001590895-26-000033

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