Córdoba Lottery launches online horse-racing platform in Argentina

Lotería de Córdoba has launched Córdoba Turf, an official online horse-racing platform for the Argentine province of Córdoba. The presentation took place during the Clásico San Jerónimo at the Jockey Club de Córdoba. David Urreta, president of Lotería de Córdoba, and Online Gaming Deputy Manager Ivan Vaiarini attended the launch.

The platform is intended to widen digital access to horse racing and to support growth in the provincial horse-racing sector, according to the operator. It also provides an official online betting channel for horse racing in the province. Access is free and limited to adults aged 18 and over.

Lotería de Córdoba said the project forms part of its wider service development and of efforts to give the public new ways to interact with the lottery. The operator said it seeks to increase the sector's impact and to help the individuals and institutions involved in local racing.

Alongside the launch, Lotería de Córdoba has run training sessions for owners of agencies in its network under its Experiencia Lotería initiative. The first session was held in the drawing hall at the organisation's headquarters and was organised by its Commercial Deputy Management. Tourism specialists Alejandro Lastra and Gisela Piazza attended and gave guidance on product promotion, customer advice and sales strategies for specific target groups.

Lastra said the aim is for lottery agents to recommend tourism opportunities to customers, build loyalty and promote tourism in the province. He said agency owners could also become tourism advisers, presenting such offers to the public and supporting the provincial tourism sector from their own locations.

According to Lotería de Córdoba, Experiencia Lotería is part of a broader transformation of its official agency network, linking agencies' commercial activities to a wider range of services, experiences and entertainment. The operator said the programme offers agency owners new business opportunities and connects their commercial work with the province's tourism and entertainment products.