Brazil senator proposes banning betting cashback, loyalty schemes and gamification
Senator Eduardo Girão introduced Bill 1018/2026 in Brazil, proposing amendments to Law No. 14.790/2023 that would restrict incentives and retention practices used by fixed-odds betting operators. The proposal would prohibit cashback, loyalty rewards, loss-based rewards and engagement features such as missions and leaderboards, and restrict personalised communications promoting deposits. If Congress approves it, operators would have 90 days from publication to adapt, according to the proposal.
If approved, the bill would force operators to change incentives, engagement features and personalised deposit promotions.