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Brazil's illegal betting sites reportedly capture 55% of online market

Regulation

Illegal betting sites reportedly held 55% of Brazil’s online betting market in the first quarter of 2025, before their share fell to 45% in the second quarter. The report also said the regulated market had 97 companies operating 167 brands and generated more than R$35 billion in gross revenue in the first half of 2025.

The reported market-share shift bears on licensed operators’ competition with illegal betting sites in Brazil.

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Regulation

Study finds over 80% of Instagram-recommended betting sites illegal in Brazil

A study found that more than 80% of betting sites Instagram recommended were illegal in Brazil. The research examined recommendations reaching Brazilian users.

Research carried out by the Rede em Jogo project, run by CondadoLab at PUC-Rio, examined which betting operators Instagram pushes most strongly and concluded that the great majority of them lack Brazilian authorisation. The findings, reported by The Intercept Brasil, put the share of such unauthorised operators at 84%. To reach that conclusion, the team reviewed over 55,000 Instagram accounts and checked them against the SPA's official register of authorised operators.

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