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Brazil issues new rules on betting advertising, effective 17 July

Regulation

Brazil published two measures on 10 July 2026 that strengthen and clarify obligations for fixed-odds betting advertising. An opinion article by lawyer José Francisco Manssur said operators’ communications must carry one of three risk warnings, displayed horizontally and legibly at a minimum size equal to 10% of the advert; the requirement takes effect on 17 July 2026.

Operators must update advertising across digital and other channels to meet the new warning format and deadline.

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Brazilian lawmakers launch pact seeking ban on fixed-odds betting

A cross-party parliamentary health group launched the “Health Is Not a Bet” pact in Brazil on 10 November, with participants backing approval of MP 1.394/2026, which would prohibit fixed-odds betting. The IEPS dossier presented at the event cites an international marketing figure from 2021; Brazilian GGR data for 2025 put television advertising and Série A sponsorships together at about 6.8% of GGR.

Brazil's cross-party parliamentary group for mental health promotion launched the Health Is Not a Bet pact, with participants backing a proposed ban on fixed-odds betting. They called for a joint committee to be established and for MP 1.394/2026 to be approved.

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