Brazil’s federal government is considering further restrictions on betting advertising, Finance Minister Dario Durigan said. The government may use administrative measures or a provisional measure, but the Finance Ministry has not published details of the proposed rules.
Operators may face additional advertising restrictions, although the government has not detailed the measures.
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Brazilian Finance Minister Dario Durigan advocated stricter regulation of betting companies and tighter limits on their advertising during a 9 June interview. He argued for regulation rather than prohibition, citing the risk that a general ban could push activity into an illicit market. Durigan also called for higher taxation, transparency rules and self-exclusion measures.
Brazilian President Luiz Inácio Lula da Silva said on 22 May that he intends to tighten rules on online betting advertising. He also said he favoured banning online betting personally, but acknowledged that wider changes depend on Congress and the judiciary.
The Chamber is considering a motion to discuss social media advertising for illegal betting websites. The outlet reported that Congressman Julio Lopes (PP-RJ) submitted a request the previous week.
The São Paulo Public Prosecutor's Office asked the city government to detail measures protecting children and teenagers from betting advertising at NBA House 2026 and Arena Brasileira 2026. Its filing calls for restrictions on betting brands in family and youth areas, health warnings on screens when brands appear, and a ban on promotional items for under-18s; the city prosecutor's office said it had not yet received official notice.
Licensed operators linked to ANJL and IBJR displayed protest messages at Brazilian top-flight football matches after Provisional Measure 1,394 banned online betting. They warned the ban could push bettors towards illegal operators and disrupt sponsorships and investment planning in sport.
Licensed betting companies displayed protest messages on advertising hoardings at Brazilian top-flight football matches, in a joint action against Provisional Measure 1,394, which banned online betting in Brazil. Companies associated with the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR) gave up space on the boards around the pitch during matches on Friday and Saturday. The signs read "To prohibit is not to protect" and "The ban doesn't end gambling".