Boyd Gaming partners with Sonesta to distribute 19 US casino resorts
Deals & M&A1 min read
In brief
- Boyd Gaming and Sonesta announced an exclusive affiliation covering Boyd's 19 US casino resorts.
- The Boyd Collection launches on Sonesta.com in January.
- It will include more than 9,700 hotel rooms.
Boyd Gaming has entered an exclusive affiliation with Sonesta International Hotels to offer its 19 casino resorts across the US through Sonesta's distribution platform. The Boyd Collection will launch on Sonesta.com in January.
The collection will feature more than 9,700 hotel rooms, plus 600,000 square feet for meetings and events, at Boyd's properties. Of the 19 participating resorts, nine are in Southern Nevada, among them Aliante, Fremont and Suncoast.
Sonesta customers will be able to book Boyd properties through the platform, and Boyd will gain access to Sonesta's global distribution network, brand portfolio and Sonesta Travel Pass loyalty programme. Boyd properties will stay available through the gaming company's existing booking channels.
The companies plan to explore linking Sonesta Travel Pass and Boyd Rewards to give members additional benefits. They also plan to explore hotel development tied to Boyd's existing properties and future projects, which could include conversions to Sonesta brands, rebranding of existing hotels or new builds.