Blask maps iGaming search demand across more than 50 markets
Blask said its Maturity Index measures the balance between generic and brand-specific iGaming searches across more than 50 markets. For January to March 2026, Brazil scored 1.8; the index runs from 0, where searches all name an operator, to 100, where searches are all generic.
The index gives operators a measure of how much search demand may be open to category-based acquisition in each market.