By SectorWire desk ·
Betvip went live with FIRST.bet as its sportsbook. The Brazilian brand’s new sportsbook runs on the Cactus platform.
The launch changes the sportsbook technology used by Betvip.
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The migration changes the technology supplying Betvip’s betting operations.
The deal replaces BetVip’s former supplier with FIRST.bet sportsbook technology.
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.
The renewed agreement changes Bet da Sorte’s sportsbook service provider.