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Bet St George launches UK betting brand focused on English sport
Bet St George went live in the UK last week with a focus on English sport, according to an interview with its head of marketing, Andre Au. Au said the brand would prioritise English sporting events and compete through a distinct national focus rather than spending at the scale of larger operators.
EveryMatrix highlights operator partnerships and plans for three markets
EveryMatrix Group Commercial Director Daniel Clark said the supplier’s work includes modernising Danske Spil’s legacy platform and supporting operators including Norsk Tipping, OPAP and Betsson. Clark said the company is preparing for potential online-market openings in Austria, Finland and New Zealand next year, and cited an earlier partnership with SkyCity in New Zealand.
Peter & Sons launches games with Betsson in Lithuania
Peter & Sons entered Lithuania’s iGaming market through a partnership with Betsson, the companies said. Betsson’s Lithuanian casino offering now includes titles such as Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire.
Peter & Sons has launched in Lithuania through a deal with Betsson, the companies said. The agreement gives Lithuanian players access to games including Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire.
EveryMatrix cites Danske Spil partnership in platform modernisation work
EveryMatrix Group Commercial Director Daniel Clark cited its work with Danish state-owned operator Danske Spil, including modernising a platform launched in 2012. Clark also referred to work with Norsk Tipping, OPAP, Merkur Group and Betsson, and said EveryMatrix had announced an agreement with Sky City in New Zealand the previous year.
The partnership with Danish state-owned operator Danske Spil involved EveryMatrix taking a legacy platform first launched in 2012 into the modern era. Clark said the operator had found it hard to expand its footprint. Describing the outcome, he said the company was able to show it had the tools to help capture new players in that market.
Betsson counsel warns Rome summit restrictions may benefit offshore operators
Betsson Group Deputy General Counsel Dario Evangelista told a panel at the SiGMA Central Europe Summit in Rome that restrictive online gambling policies could favour offshore operators. He said consumers may continue seeking the same services through channels that national authorities have less ability to control.
Dario Evangelista, Deputy General Counsel of Betsson Group, spoke at the SiGMA Central Europe Summit in Rome on 3 November 2026. One of the themes he addressed was that restrictive policies on online gambling risk working against authorities' own aims by indirectly favouring offshore operators. He also pointed to a resulting difficulty in steering consumers towards the regulated offer.