Betnacional announced on 29 January that former UFC champion Fabrício Werdum had joined its creator team. Flutter Brazil’s Henrique Mendonça said Werdum’s experience would support the brand’s casino communications, while Werdum said he would produce content for the partnership.
The appointment adds a named creator to Betnacional’s marketing activity, including communications focused on casino.
Quarter ended 30 September 2026
The day’s most important stories, free. One email a day.
Flutter Brazil said it appointed Diego Buriti as Head of Online Media. The company said Buriti has worked in iGaming operations and previously held roles at Globo, FOX, Disney and Sony Pictures.
Flutter Brazil appointed Marcelo de Ciccio as Head of Paid Search, APP, SEO & Referral, according to the report. He will lead paid and organic search, app growth, SEO and referral programmes, with a stated focus on Betnacional and Betfair in 2026.
Flutter appointed João Studart as chairman of Flutter Brazil and promoted Eduardo Monte to chief executive, giving him responsibility for the unit’s day-to-day operations. The company said the appointments would support its Brazil business; the source also reports planned increases in the country’s gaming tax to 15% by 2027 and 18% by 2028.
Flutter Brazil announced Leonardo Martins as its head of media and martech on 26 November 2025. The company said he would bring more than 17 years of experience in marketing, media and data to the role.
Betnacional appointed Damien Lynch as head of sports and Frederico Cunha as head of casino. Lynch brings 14 years at Flutter International, while Cunha has more than four years of experience in commercial roles at Betnacional and Betfair. Flutter Brazil chief executive João Studart said the appointments strengthen the company’s technical and operational capabilities.