BetMGM announced a 2026 schedule of events featuring casino content creator Brian Christopher. The programme includes Bonus Drop Days from 11 to 15 February and two live roulette events with Evolution: 10 March in New Jersey and 11 March in Pennsylvania.
The events involve BetMGM casino offerings in New Jersey and Pennsylvania, including live roulette with Evolution.
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Evolution reportedly published new quarterly results, with revenue rising despite the closure of its live studio in Brazil.
BetMGM said it renewed its NFL marketing partnership in Canada, extending the agreement by one year on 23 October. The deal, first agreed in 2022 for Ontario, now covers Alberta as well and allows BetMGM to continue using NFL branding in its Canadian marketing.
BetMGM reported that 91% of its World Series handle and more than 60% of bets back the Brewers to beat the Rays. Caesars Sportsbook's Eric Biggio told Covers that overall volume may fall short of the past two World Series without major-market teams. FanDuel said the Brewers are taking 70% of the money.
BetMGM reported that 91% of its handle on the World Series is on the Milwaukee Brewers to win the best-of-seven series against the Tampa Bay Rays, with more than 60% of bets also backing Milwaukee. The report, published on 23 October, said the World Series winner odds moved from -165 at open to -175 on Friday.
The annual value of sports betting sponsorship deals in the Americas rose 145% between 2020 and 2025 to more than $1.45bn, according to GlobalData's Sponsorship Sector Report – Gambling & Betting – Americas 2026. The number of contracts grew 106.6% over the same period, with football the leading channel.
The yearly value of sports betting sponsorship deals across the Americas grew 145% between 2020 and 2025, reaching more than $1.45bn, according to the Sponsorship Sector Report – Gambling & Betting – Americas 2026 produced by GlobalData. Over the same period the number of contracts rose 106.6%.
BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.