BetMGM CEO says Belgium-US match outbet NBA and MLB playoff games
BetMGM chief executive Adam Greenblatt said betting volume on the Belgium-US match at the 2026 World Cup exceeded that of any NBA or MLB playoff game. He told investors the tournament drew a strong response from players, while the company expects the pre-World Cup betting experience to continue through the rest of the year rather than maintaining the promotional returns seen during the tournament.
The figures and outlook inform investors and operators assessing BetMGM’s sports-betting activity after the World Cup.