BETER joined the Esports Integrity Commission as a Tier 1 Anti-Corruption Supporter. The company said it would help identify and investigate suspicious betting activity and contribute to ESIC’s monitoring and intelligence work.
The membership adds BETER to ESIC’s efforts to detect suspicious betting and investigate esports integrity concerns.
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BETER CEO Gal Ehrlich said the supplier has received certification in nine US states, after securing its first approval in New Jersey in 2025. He said operators are increasingly seeking products that differentiate their offering, while BETER expects further state approvals before the end of the year.
FeedConstruct said it integrated BETER’s sports and esports content into LV Bet’s platform as part of the companies’ partnership. FeedConstruct acted as technology partner, supporting the content integration and distribution; executives from all three companies described the arrangement as a way to expand or improve content delivery.
The Arizona Department of Gaming granted BETER an Event Wagering Supplier License, allowing it to provide live-streaming and data content to licensed operators in Arizona. BETER said its ESportsBattle tournaments and Setka Cup series are live with bet365, and that Arizona is its seventh licensed US state.
Beter launched Setka Cup table-tennis streams, data and odds on Hard Rock Bet in Florida after securing vendor registration, according to the company. The Seminole Tribe of Florida approved the registration, and the launch makes Florida the fifth US state where Setka Cup is available.
BETER launched Setka Cup table tennis content with bet365 in Indiana and Iowa after receiving approvals from the Indiana Gaming Commission and Iowa Racing and Gaming Commission. The supply includes live data and streams, extending an existing partnership that had already brought BETER content to bet365 in Colorado and New Jersey.