Belgian Gaming Commission reportedly investigates Hazard’s Stake promotions
Enforcement & compliance1 min read
The Belgian Gaming Commission is reportedly investigating Eden Hazard’s social-media promotions for Stake over whether they comply with age-gating requirements. The inquiry concerns whether content reaching an estimated 27 million followers worldwide was directed at Belgian consumers; it remains ongoing, and no wrongdoing has been alleged.
Belgium’s gambling regulator is investigating former Chelsea player Eden Hazard’s sponsorship deal with online gambling site Stake. Authorities want to determine whether his promotions target Belgian consumers; the content reaches an estimated 27 million followers worldwide.
A 2023 Belgian royal decree requires influencers promoting adult-restricted products or services to restrict their content by age. Hazard’s social media promotions for Stake do not have those restrictions.
Stake made Hazard a brand ambassador in March. The inquiry is continuing, and there is no suggestion that Hazard acted improperly.